It was quite an insightful to see how the future of technology is influencing the event and exhibition industrial.
Although most that were showcased were not by all means ground breaking, I was rather impressed to see how technology such as the google glass could be put into context within the event sector. It seems the possibilities are quite endless, the seminar talked through using it for networking whereby it could use facial recognition to identify the delegates attending,
Another technology that I was impressed with was created by a company called Event Metrics. It is a very clever system whereby it collects and tracks via an RFID Chip imbedded into the registration badges, it can collect data of any delegate once entered in the venue, tracking their movements, possibly areas of interest whereby detecting the areas they visit. Another function of this software that was quite impressive was their Heat Map Function, it can show in 15 minute intervals where the areas of the event have the most activity or in layman’s terms more popular and of interest .
All in All I think this was a very worthwhile event to attend.